Meet Colleen Smerdon the Visionary Behind VITAL LINK
Colleen Smerdon isn’t just a name in the hospitality and tourism industry—she’s a force of nature. With over 30+ years of experience spanning hospitality, events, tourism, entertainment, and marketing, Colleen has carved out a reputation as a dynamic leader and creative disruptor who brings flair, precision, and heart to everything she touches.
Colleen’s approach is rooted in collaboration, creativity, and transformation. She thrives on helping businesses wanting to elevate their brand and improve results find their spark and soar. Her work is infused with passion and a personal touch that makes every project feel bespoke.
Hospitality Project Manager
The architect behind seamless guest experiences.
Every exceptional event begins with meticulous planning. As a Hospitality Project Manager, I oversee every moving part — from venue sourcing and supplier coordination to budgeting, timelines, staffing, and on-site execution.
We source a hotel venue or accommodation to suit your brief and your budget…
My focus is on creating a seamless flow behind the scenes so that guests experience effortless elegance in the moment. Whether managing intimate VIP functions or large-scale corporate gatherings, I ensure that logistics, service standards, and guest comfort align perfectly. Precision planning, proactive problem-solving, and calm leadership under pressure are the foundation of every successful event I deliver.
Event Alchemist
Turning ordinary gatherings into extraordinary memories.
An event should feel more than organised — it should feel magical. As an Event Alchemist, I transform ideas into immersive experiences that engage the senses and leave a lasting impression.
From concept development and creative direction to styling, entertainment, and experiential elements, I blend strategy with storytelling. Every detail — lighting, décor, music, flow — is curated to create atmosphere and emotional connection. The result is not just an event, but a moment people remember long after the final toast.
We personalise corporate conferences and team-building to your requirements.
We love curating special milestone events and bespoke weddings.
SA Tourism Specialist
Crafting itineraries that showcase the soul of South Africa.
South Africa is more than a destination — it is a tapestry of landscapes, cultures, flavours, and stories. As a Tourism Specialist, I curate bespoke travel and event experiences that reveal its true character.
From luxury safaris and coastal retreats to urban culinary journeys and cultural immersions, I design itineraries that balance authenticity with comfort. I work closely with trusted local partners to ensure every experience is both seamless and meaningful, offering visitors a genuine connection to the country’s spirit.
Film Production Location Specialist
Matching cinematic visions with perfect backdrops.
The right location does more than frame a scene — it enhances the story. As a Film Production Location Specialist, I connect creative teams with distinctive, visually compelling environments that bring scripts to life.
From dramatic natural landscapes to sophisticated urban settings, I manage scouting, permits, logistics, and on-site coordination. My understanding of both production demands and local resources ensures that directors and producers can focus on creativity while every practical detail is expertly handled.
Get in touch
If you’re thinking about elevating your next event, reimagining your brand, or exploring South Africa through a curated lens, Colleen Smerdon is your Vital Link.
Give me a call: +27 79 357 6249
Send an email: colleen@vitallink.co.za